Cannes Lions
CJ WORX, Bangkok / PTT / 2016
Overview
Entries
Credits
Description
We worked hard to find the best way to grow more trees, and we finally found that easiness is the key. Table Forest is the world’s first growable coaster that helps you to grow more green spaces by doing nothing hard. Everyone can grow a tree anywhere. All you have to do is simply putting cold drinks on the coasters. That’s it!
Execution
Please welcome the world’s easiest way to grow more green “Table Forest”
It made from recycled paper with seeds filling.
Just put a cold drink on it and keep it wet.
In this moisture, seeds will be sprouted and grow up.
All you have to do is put cold drinks on it to keep it wet.
No fertilizer needed. Few days later, the green impact now begins at your table.
Outcome
The below data will show you the number of interactions.
Total views on social media : 2.4M views
Reach : 7.6M
Impression : 37M IMP
Share : 17,356
Comment : 4,475
Positive comment : 100%
Shift brand image : Positive 8.4%