Cannes Lions

TABOO LATIN AMERICA

ARENA MEDIA COMMUNICATIONS, Bogota / NATIONAL GEOGRAPHIC / 2011

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We conducted an event where step by step we would let them to live every theme of the second season.The first step to enter the event would be going into the other side of the Taboo, in order to start their physical and metal change.In a tribute to Body Art, a gallery was recreated, where journalists skin was used as a canvas to express and beautify their body as the protagonists of the special and be part of the art of transformation; as to generate this effect we used the Mapping technology, projecting on journalists’ bodies tattoo designs during the event, without interfering with needles or surgical procedures.They also had the experience to live as the most by nature bizarre characters. Asdrubal, the tallest man in Colombia, in a mini home in which journalists felt what living in a world not made for them is.

Outcome

More people daring to get out of the taboo in an event attended by more than 80 journalists and opinion leaders who circulated articles about the special.Free Press endorsed at USD $ 94,670Getting a rating of the first episode of 4.34, exceeding the expected 628%Latin American taboo facing people in an event without censorship. Again a great achievement for the channel!