To dramatize AIG’s vision of ‘Active Care,’ preventing and mitigating potential risks rather than dealing with the consequences after the fact, we tapped into their sponsored team, All Blacks. A perfect team in illustrating the story of how AIG intervenes and tackles the risks in a very serious and charming way, which reflects the personality and attitude of all the people at AIG.

Grab the attention of the audience uninterested in insurance with the launch of the All Blacks movie. The movie was first featured in owned media of All Blacks, New Zealand Rugby Union and of course, AIG. After gaining 10Million organic views, boosted the views by incorporating ads and PR. We approached targets such as potential insurance buyers and sports fans using the Facebook targeting functions.

Marked 10,000,000 views within three days after its March 31 release. Over 16,000,000 views and 220,000 shares/retweet within the first week, as of April 7, 2017.

The movie has been showcased in All Blacks official account, and we can safely say that we’ve achieved the mission to raise awareness of the name AIG not only in Japan, but also universally.