Cannes Lions
DEUTSCH, Los Angeles / TACO BELL / 2014
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Americans have been eating McDonald’s breakfast for 42 years. That’s a long time to eat the same thing. So to launch Taco Bell’s new breakfast menu, we told the story of a guy who’s stuck in the past. But he’s inspired by Taco Bell’s Waffle Taco to update his Miami Vice wardrobe and get rid of all the old stuff he’s been holding onto, including a poster of the ’80s band Loverboy, a Galaga arcade, a Lazer Tag set, and a keytar. His story is sung to the tune of “Old MacDonald Had A Farm,” an old folk song that everyone in America learns as a toddler.
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