Cannes Lions
TBWA\ISTANBUL, Istanbul / HENKEL / 2008
Overview
Entries
Credits
Execution
We used the spiral binding of notebooks as if it were a character’s hair. 10,000 notebooks were grouped with Taft Gels and sold in the college stores.
Outcome
The campaign generated a great buzz. The notebooks grouped with Taft Gels were completely sold out in college stores. Most importantly, the students used these notebooks all year long and Taft became an integral part of their lives.
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