Bank RBK is:

-The Bank that provides tailor-made banking services.

-The Bank that is happy to see among their customers the business representatives from the sustainable companies developing over the long period of time ("Old money"or the capital funds saved by the representatives of the same family over several generations).

-The Bank that is responsible for its liabilities (Dictum Factum or What is Said is Done).

We chose the interior design of a luxury tailoring shop for our commercial. The image of an elderly owner emphasizes the old traditions and experience in banking. A young man is the tailoring shop’s client in the third generation, which we can see from the fact that the shop keeps his father’s and grandfather’s measures. The tailor’s image is aimed at demonstrating person’s professional skills and work without many words.

As we can understand from the above, the first two ideas were represented in the commercial by the images of the luxury tailoring shop and the young. The idea of the bank that is responsible for its liabilities was assigned to the words by the elderly shop owner, “…we keep silent about much more things, and if we say, we… do!”