Cannes Lions
SWISS PUBLICIS ZURICH / NIFTY / 2007
Overview
Entries
Credits
Outcome
The mailing generated a significant amount of positive feedback not only from adressees but also from different media.Aside from numerous enthusiastic calls, letters and e-mails, the number of store visitors and first-time customers respectively has risen during the 4-week action by over 40% (compared to the average number of store visitors during the same period of the previous year).
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