Sin Parar is a peruvian ice cream from Nestle, and has 20 years on the market speaking to young people. But in the summer of 2019 a new presentation was released from ice cream cups to ice cream bars.

But, how can we catch the attention of these centennials who just spend all their time browsing the internet?

The goal was to publicize this new product and grow sales of Sin Parar ice cream.

First of all, you should know, japanese culture has a strong influence in our country and second, in Perú, ice cream bars are called: PALETA, but this word is also used for different things, for example: a pacifier, color palette, popsicle, beach paddle... they all called PALETA.

And of course, this two things, they also called PALETA: Ping pong paddle and ice cream bars.

That’s why we decided to bring to Peru one of the most popular ping pong influencers in japan, Takafumi Watanabe and switch his PALETA for our ice cream PALETA. And released a series of videos starring Takafumi-San doing tricks with our ice cream bar and produced some of the funniest brand contents ever.

The target audience is Young people from 18 to 23 years old.

Being up to date is a must, they always have to be aware of the latest memes and they are searching for the best content on the internet all the time. They have to be connected to not feel isolated. If there is no internet they get bored.

That is why social media is the best way to reach our audience and to achieve awareness with them.

We got in touch with one of the most famous influencers of ping pong in japan and offered him to come to Peru and demonstrate his skills with our ice cream bar.

We did a series of videos and post it in all social media related to our target FACEBOOK, INSTAGRAM, SNAPCHAT, TWITCH, CADREON, YOUTUBE.

Even local influencers join the ping pong fever and some tv shows challenged him to play with them.

Thats how an advertising campaing get the attention of young people, influencers and tv celebrities.

53M impressions

22M views all videos combined

500k interactions with a positive sentiment of almost 90%

300k dollars of earn media

And sold 40% more than the estimated