We were faced with several key challenges for Take 5. Not only did we have to boost awareness and playership, we needed to give this game a personality. The Little Bit of Luck campaign was created to reignite interest in the Take 5 game. The idea behind the campaign was to communicate that the odds of winning Take 5 are so great, all you need is a little bit of luck. We also created a unique and memorable character, Little Bit of Luck, who provides a fun personality and reminds one that he is all one needs to win.