Cannes Lions

TAKE 5 NY LOTTERY

DDB NEW YORK / NY LOTTERY / 2008

Film
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Overview

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Credits

Overview

Description

We were faced with several key challenges for Take 5. Not only did we have to boost awareness and playership, we needed to give this game a personality. The Little Bit of Luck campaign was created to reignite interest in the Take 5 game. The idea behind the campaign was to communicate that the odds of winning Take 5 are so great, all you need is a little bit of luck. We also created a unique and memorable character, Little Bit of Luck, who provides a fun personality and reminds one that he is all one needs to win.

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