Millennial couples were starting families later than any other generation in history. We didn’t blame them. Instead, we helped them. We saw the anti-baby boom for what it was; a great opportunity for dog adoption. That’s why we created a life-stage between life-stages. One that offered the young couples a baby step into parenting, with all the advantages of a child, but far fewer drawbacks. Be it pressure from the in-laws, a love of freedom, or simply not being ready, we turned their parenting hesitancy into the perfect excuse to adopt a dog. Couples became families, houses became homes, shelter dogs became loved dogs. And babies waited their turn. Parenthood, schmarenthood.