The world has gone a bit mad over the last 12 months. This is as true in South Africa as anywhere else. It’s been a lot to deal with and we felt that people just needed a break – a break from all the conspiracy theories and theorists, the zoom calls and people who log onto them 5 minutes early; all the things and people that have been adding unnecessary stress to an already stressful world. The “Savatical” concept was a promotional campaign that offered Savanna consumers the chance to win three months’ salary which gave them one less thing to worry about. And our radio spots addressed some of the things (and some of the people) we wish we could take a break from in Savanna’s crisp, witty style.