Cannes Lions

Talk to me

MARURI GREY, Guayaquil / PANASONIC / 2017

Awards:

1 Silver Cannes Lions
2 Bronze Cannes Lions
3 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

We developed “Talk to me”, a Panasonic Device that helps families communicate with their loved ones in a comma.

We adapted a pair of Bluetooth speakers and added an open phone line.

Then fixed them to the beds of coma patients so they can receive calls from their friends and relatives anytime.

Execution

We found 19 families in Ecuador that had a loved one patient that had suffered from a comma and installed the devices on the side of their beds.

Families called radio stations so radio hosts could broadcast patient´s favorite music or football games of their favorite teams.

Football stars, local actors and musicians, admired by some of the patients, called them wishing them prompt recovery.

Outcome

A Total of 19 devices have been installed in the beds of comma patients in Ecuador.

So far 2783 calls have been made.

Panasonic Positive reputation has increased by 3 points.

But most importantly during this really difficult period family members felt closer to their loved one in a comma.

Similar Campaigns

12 items

BUNNIES

G2 BRASIL, Sao paulo

BUNNIES

2013, PANASONIC

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