Cannes Lions
MARURI GREY, Guayaquil / PANASONIC / 2017
Awards:
Overview
Entries
Credits
Description
We developed “Talk to me”, a Panasonic Device that helps families communicate with their loved ones in a comma.
We adapted a pair of Bluetooth speakers and added an open phone line.
Then fixed them to the beds of coma patients so they can receive calls from their friends and relatives anytime.
Execution
We found 19 families in Ecuador that had a loved one patient that had suffered from a comma and installed the devices on the side of their beds.
Families called radio stations so radio hosts could broadcast patient´s favorite music or football games of their favorite teams.
Football stars, local actors and musicians, admired by some of the patients, called them wishing them prompt recovery.
Outcome
A Total of 19 devices have been installed in the beds of comma patients in Ecuador.
So far 2783 calls have been made.
Panasonic Positive reputation has increased by 3 points.
But most importantly during this really difficult period family members felt closer to their loved one in a comma.
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