Cannes Lions

Talk To The Land

HUNGRY MAN, Los Angeles / OLD SPICE / 2019

Film
Film

Overview

Entries

Credits

Overview

Execution

This Old Spice campaign is based around the tagline "She Nose Best" and pays tribute—in typically surreal Old Spice style—to the fact that women often make the decisions about men's toiletries. The spots feature heroic, multi-tasking women and their somewhat hapless men: for example, a frantic pilot who is guided to safety (and dinner) by a calm female flight controller.

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