Cannes Lions
KOLLE REBBE, Hamburg / 25HOURS COMPANY / 2016
Overview
Entries
Credits
Description
"Talkin' Tasties" is a new minibar concept that not only tastes good but is entertaining as well. Each snack recommends another, each promoting the next product to the guests.
Execution
In order to do justice to the 25hours Hotels design aesthetic we simplified the packaging and let the products speak for themselves – literally. The new design not only helps these products stand out from the typical minibar snack, they also promote each other, a perfect complement to the hotel's tone. The suggestive name and entertaining copy on the packaging ensure lasting impact.
Outcome
"Talkin' Tasties" is the perfect complement to an already exceptional hotel experience. The concept was a big hit right from the start and increased demand for minibar snacks at 25Hours Hotels. For guests they became an integral part of the room and remembered far beyond their stay.
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