Make Tampax the sponsor for a young female duo: The Sistaz.Promoting :An official skyblog was created to present the duo and unite the target around the positive state of mind of these two "big sisters. "Getting the Sistaz to sing"With the aid of a professional rapper, distributed on www.sistaz.com. The site, maintained Sistazmania through goodies and viral modules.

A compilation of no. 1 actions over 3 months for girls aged 12-15 More than 206,000 visits to the www.sistaz.com siteMore than 173,000 downloads of the song "Live with no effort"More than 290,000 participations in the game