Branded Entertainment is pretty virgin in Argentina. As a matter of fact, there are no specific restrictions on this field. That´s why it seems to be a great opportunity to built emphaty between brands and people. An ideal situation speaking about reaching an under 12 year´s audience.

We needed a promo that could mix product and fun in an unusual way. The Tang Remix ADN is about mixing, and we thought that the best way of mixing would involve a huge Roller Coaster.

We decided to do a sampling at the biggest amusement park of Argentina with the most popular kids’ attraction.Tang envelopes were handed at the entrance. A glass was glued to the first basket of the roller coaster, in which the boys could put the juice content, mixing them in a unique way. It was the first ever rollercoaster juice mixer.

Over 3,000 kids rode the tang shaker rollercoaster during the summer. YouTube views reached a half million on the first day. Because of the campaign’s success, the client aired the video on open TV for a whole month’s duration.