Cannes Lions

TANGO SOFT DRINK

GRAND UNION, London / BRITVIC / 2005

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Tango’s consumer website, www.tango.tv is central to the brand’s marketing communication. Such is the consumer expectation of the brand, the design had to be innovative, engaging and in-tune with teen consumers. The design evokes the idea of a ‘teen created’ environment with content that reflects teen interests and is highly interactive and participative. The idea of the site as a channel of entertainment akin to public access TV led to the choice of domain.tv re-enforcing the view of the site as an entertainment channel. The design feels daring, fresh and distinctive in the context of more traditional website design.

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