Cannes Lions

TAPSIN PAINKILLERS

OMD CHILE, Santiago / LABORATORIOS MAVER / 2006

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Overview

Entries

Credits

Overview

Execution

We wanted to deal with a real and controversial problem in Chile such as the issue of meals for election day officers, by getting authorization to distribute 6,000 meals at the main voting polls throughout the country, one by one, as a goodwill gesture on the part of Tapsin, “the official relief for election day officers”.

Outcome

To reinforce TAPSIN’s image as the only pain-relief medicine concerned with ALL Chileans’ headaches.

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