When you have to illustrate the power of Mortein Ratkill, where better than to reach your audience in the one place where a mouse is constantly present? We chose to advertise the effectiveness of the product by putting the computer mouse, indicated by the arrow, into mortal danger. The idea being that, if you put your mouse in the proximity of the product, they will meet the same fate as the rats who come into contact with it in reality. It is quick, it is deadly and it is effective.