Cannes Lions

TARGET STORE

WIEDEN+KENNEDY, Portland / TARGET / 2010

Overview

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Overview

Description

Our Holiday campaign is built upon a single, simple truth—the products you buy at Target are of such high quality that people naturally assume you’ve spent more on them than you did. The spots themselves use humor mixed with insightful, relevant storytelling to position Target as the destination for holiday solutions. Told through the lenses of gift giving (toys, electronics, fashion) and decorating, we get to see all the ways Target helps Mom (and Dad) be holiday heroes, without having to compromise expectations or feel guilty for spending more than they should.

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