To ensure that our brand would stand out, we needed our communication to be impacting and to be memorable for our potential consumers.

We wanted to do something that showed Targifor’s main benefit: more energy to enjoy each moment of the day. It was then that we decided to create an agenda. But not a common agenda – one that had enough space to enter appointments for every minute of the year. Much longer than normal, it drew attention not only due to its visual impact but to the amount of details, making the brand message clear.

The agenda was widely accepted by the public: people would post pictures in the internet, generating us inestimable profit in spontaneous media.

This allowed the brand to stand out from the competition and strengthen its message as a polyvitamin that gives you energy to better enjoy the day.