In Japan, there’s a tradition where people send chocolate to their lovers on valentine’s day.

So, to make this tradition more unique and memorable, two iconic brands MINI and Kit Kat,

collaborated to bring each particular love to life in an original and unique way.

We created campaign web site for smart phone that simply asks couples to say “I love you” to each other.

Then we analyzed their voices, tone and manner through a specially-designed algorithm.

And from the data collected interpreted by the algorithm, we created unique Kit Kat flavors with special one-of-a-kind edition packaging. Each made exclusively to each specific kind of love.