Showcase the Nano’s 420+ liter boot space by showing a “ghost” cargo boot – typical of sedans and not hatchbacks.

We cleverly shot the GenX Nano against a sedan so as to give the impression of an additional boot space that is typical of sedans.

The GenX Nano was juxtaposed against a typical busy Indian scenario - a world where this car actually operates.

Gen-X has been a game changer for the Nano. As a redesigned car, positioned as a smart city hatchback, the Gen-X has managed to successfully convince a host of buyers that the Nano’s biggest USP is its amazing performance as a city car in city traffic conditions. Sales have become consistent, more young families are buying the car and the Nano is seen as one of India’s big turn-around stories since its revamp.