Cannes Lions

Tattoo Date

ANDERSON DDB HEALTH & LIFESTYLE, Toronto / UNITED ISRAEL APPEAL OF CANADA INC. / 2017

Film
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Description

Inspired by the numbers still faintly visible on the writer’s elderly aunt’s forearm, this simple, compelling campaign uses a well-recognized visual metaphor to deliver a powerful reminder for Holocaust Awareness Day. The tagline “No more” morphs into “knowmorenow.org” where visitors can find information and videos about genocides throughout the world, as well as links to a number of human rights organizations.

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