"Keule Ruke" is a fast food restaurant chain known locally for their liberal views and daring street art. They have a meal for kids that won't sell. Our task was to make the meal better, so the kids would want it.

We altered the product by adding fake tattoo kit (and raising the price for it). Also, we launched with posters in point of sale, sponsored facebook ads and live events in the restaurants with real tattoo artists.