Cannes Lions

TAX SOFTWARE

MODEM MEDIA, San Francisco / INTUIT / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

People hate doing their taxes. They fear making mistakes, but resent having to pay a tax preparer to do something “I should be able to do myself.” That’s why Intuit launched its new Free Edition of Turbo Tax software. Targeted to “bargain hunter” tax filers with relatively uncomplicated returns, Turbo Tax Free Edition is the free, easy solution to do your taxes and do them right, from the most trusted name in tax software. One of our online executions highlighted the robustness of the product, and another compared it to other free products, both using compelling and engaging online banners.

Similar Campaigns

12 items

Shortlisted Cannes Lions
What happened at Bank of Bogota’s End of Year party?

WEBER SHANDWICK , Bogota

What happened at Bank of Bogota’s End of Year party?

2024, BANCO DE BOGOTA

(opens in a new tab)