Cannes Lions

Taxi Coded Radio Ads

PUBLICIS ECUADOR, Quito / CABIFY / 2020

Case Film
MP3 Original Language
Supporting Content

Overview

Entries

Credits

Overview

Execution

We researched all the secret codes that taxi drivers in Ecuador use to communicate each other’s radio frequency and we created ads in a language only they could understand throw the media they use the most: THE RADIO, with the goal to invite them to work using Cabify.

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