We took advantage of the power and influence of our Taxistas Twitteros Twitters accounts. In Coffee Stations the Taxistas Twitteros became the Chevrolet spokespeople, talking directly to their community and explaining why Chevrolet Taxi Elite was their best deal. The taxi drivers that were interested registered in a database, received a branded gift and then the Chevrolet sales department contacted them.

We needed to generate awareness and promote the launch of Chevrolet Taxi Elite, these were the results:

More than 1.000.000 unique accounts reached on Twitter.

More the 5,000 Taxi Drivers were reached in the coffee Stations.

More than 500 Taxi drivers registered.

Chevrolet attained a return of investment of 5000% due to the Taxi Elite Sales.

Finally Taxistas Twitteros improved the reputation of this community in such a way that they even developed a new business model where the good taxi drivers receive an income for providing an excellent service to the passengers through sponsorship campaigns.