GRABARZ & PARTNER, Hamburg / DR ING PORSCHE / 2019
Electricity has fallen from grace. It used to be worshipped, and now it is abused. Chained into mundane tasks for our convenience. This film talks directly to ‘electricity’, addressing it with a supportive message in the places where it is most taken for granted. From the humble lightbulb, to offices, infrastructure and escalators. The action is dark and empty-feeling, and works in contrast the voice over which celebrates the virtues of electricity and promises a change to come. The action climaxes with some of the first (obscured) shots of the all-electric Porsche Taycan. The first time any such footage was shared, and the moment of realisation for many that Porsche would be releasing an all-electric vehicle.
GRABARZ & PARTNER WERBEAGENTUR, Hamburg
2022, DR ING PORSCHE
BASSIER BERGMANN & KINDLER, CUSTOMER EXPERIENCE SPECIALISTS LUDWIGSBURG, Hamburg
2013, DR ING PORSCHE