Cannes Lions

TBWA BAG

TBWA\SANTIAGO MANGADA PUNO, Makati City / TBWA / 2009

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Overview

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Credits

Overview

Execution

In December 2008, instead of using usual plastic crates or baskets like many local companies, the local office designed and produced reusable canvas bag for its annual Christmas giveaway for its employees, industry partners and clients, reminding them to be green.

Outcome

There is greater awareness for recycling amongst the recipients. Even after the holiday season is over, they continue to find more uses for the bags. For laundry and shopping.And just recently, one of the country's largest chain of shopping malls has approached the local office expressing interest to commercially produce the bag and sell it as alternative to their plastic shopping bags.

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