TBWA\’s new positioning is to be the cultural engine for the 21st Century, for their clients, staff & stakeholders. The iconic backslash is now a tangible manifestation, activating culture using specific tools like Disruption® Live, Backslash, No Format, etc.

Created a dynamic and adaptive identity living at the speed of culture.

Revitalised and unified the TBWA\ Worldwide network across 308 offices in 98 countries.