Cannes Lions
BBDO ARGENTINA, Buenos Aires / GRUPO SIETE / 2007
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Synopsis:TDI is a new magazine of technology, design and innovation launched in the market under the concept: The world is changing fast.
The launch campaign was carried out in outdoors, print media, radio, movie theatres and internet. For the web only, we created the spot “Flowers”. The spot invites the spectator to interact with it. Objective: Communicating to the target audience the launch of the magazine.
Target Group:Men and women from 20 to 35 years old interested in the new trends.
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