Cannes Lions

TEA

DENTSU, Tokyo / OTSUKA / 2011

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Apple fans all own an iPhone. So we combined the iPhone and the iPad to "experience" the new Java Tea.When flipping through a Japanese iPad magazine, an empty glass appears.When you download “JAVA TEA PARTY” in your iPhone,the iPhone turns into a “JAVA TEA” bottle.

By tilting the iPhone bottle the iPad glass starts filling up with the tea product.

A simple entertainment iPad owners would like to brag to others.

Outcome

Downloaded Apps : 15,000 in 10 daysTimes Played : 82,000 in 10 daysOver 10000 tweets in a weekDownloaded in over 20 countriesAppStore's rank ( Entertainment category ) : Number 1

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