La Virginia, the #1 tea brand of Argentina is so massive, it can’t be perceived as a tea of the highest quality. We had to prove, La Virginia was a top selling brand and at the same time, a premium quality tea.

We made fine art out of fine tea inviting 10 talented artists to drink and paint with tea.

The paintings where part of an exhibition where La Virginia was both in and around the painting.

An event with more than 200 people and VIP’s savouring and enjoying “The art of tea”.

Premium magazine articles, top journalism coverage, cultural TV shows and blog talk about the exhibition, proved the premium quality of La Virginia Tea.