In Taiwan, women who are sexually assaulted by their intimate partners are made to believe that having sex with a spouse or boyfriend is an obligation. That’s why up to 70% of victims don’t speak up and don’t seek help.

We launched Tears Perfume through an online video, a website and through social networks to discreetly reach out to real victims. When potential victims asked for a free sample, we gave them a far stronger solution: The Modern Women’s Foundation, an organization that rescues sexual abuse victims through legal counselling, psychological consultation and by providing a shelter.