The Brief :Google is creating M.E.E.L (My On Line Company), a service enabling SMEs, artisans and merchants set up their website for free, in just 20 minutes.The Idea :In just 20 minutes, be seen everywhere !To show just how easy and fast M.E.E.L is, we decided to create real pop-up stores in only 20 minutes.The three stores were located in unusual places, each featuring a different industry.

The Brief :Google is creating M.E.E.L (My On Line Company), a service enabling SMEs, artisans and merchants set up their website for free, in just 20 minutes.The Idea :In just 20 minutes, be seen everywhere !To show just how easy and fast M.E.E.L is, we decided to create real pop-up stores in only 20 minutes.The three stores were located in unusual places, each featuring a different industry.Results :More than 1 200 000 video views on Youtube.

133 688 visits on www.meel.fr.

More than 500 webistes following the campaign.