Patented innovative technology was deployed to identify, characterize and quantify growth. After construction begins, on-the-ground auditors, equipped with GPS and video capture technology, are deployed to the identified growth areas. Using the digital footage collected by auditors, computer vision and image recognition technology is applied to identify and collect retailer data. This technology continuously learns from inputs, improving its accuracy and speed. The GPS technology is enabled to ensure that auditors cover all routes efficiently. Together these ground breaking technologies provide a clear picture of the developing landscape, enabling manufacturers to plan accurately for the best retail opportunities, to reallocate resources, and to be first to market.

Satellite imagery

Geospatial machine-learning technology

GPS and video capturing

Computer vision Image recognition

Data gathered created a clear picture of the retail landscape in the particular area and defined pocket areas of future growth. The project enabled the client to be ahead of the curve and deploy the right resources at the growth areas and truly quantify the opportunity. The client was able to define the retail landscape, types of constructions, analyze the market potential, create a strategy and align/prioritize investments to maximize the full potential of the opportunities that were presented.