E-business decisions require collaboration between technologists and strategists. Software, hardware and services are no longer tools of the trade--they're investments.The Webisodes capture the challenges and the rewards of integrating these two seemingly disparate points of view. Through two characters - Kellie, a Senior Business Analyst, and Mark, an IT Manager- we present messaging specific to both audiences at the same time. In a series of spots created exclusively for the Web, we portray them as they try to work together to clue each other in on what these topics mean for their specific disciplines.

But then we take it a step further.

The old way of making decisions without common collaboration needs to change, so the way we communicate this message reflects that too. These aren't just TV-like spots. They're fully interactive. Each Webisode features a series of "pop-up video"-like moments, providing users with a chance to link directly to specific case studies, resources, offers and overviews on the IBM e-business site relevant to the topic at hand. The links are then collected at the end of the Webisode and accessible for return visitors so they can continue their learning and drive to more IBM contact and offer information.