Majolica Majorca, a new brand of Shiseido (Japan's largest cosmetic company) targeting teen girls, runs the website. The brand shares the same concept story and merchandise philosophy among its commercial films, publications, and website. The website, expresses the brand's unique atmosphere by featuring styles of pop-up picture books and picture-card shows. Like a game, a visitor follows a bird along with a girl to explore the world of Majolica Majorca while the visitor gets to know the brand's products better. Updating of the website story is linked to the product launches.