Cannes Lions

TEEN ROAD SAFETY CAMPAIGN

M&C SAATCHI, London / TRANSPORT FOR LONDON / 2005

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Overview

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Credits

Overview

Description

Flyers were distributed around London promoting fictional music events, now cancelled because the artist had died by negligently crossing a London road as a teenager - the message: 'Don't Die Before You've Lived.'

Outcome

There has been 12.6% decrease in teenage casualties since the campaign was launched in April 2004.

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