Communication Objective: The objective was to create a brand recall for Happydent White in the online space during the festive season.

Synopsis:Hungama.com is synonymous with its yellow branding. For this activity, when users logged on to the site, instead of the yellow Hungama home page, they saw a blank yellow screen, at the bottom of which was the Happydent White pack, that emitted Happydent gum. The yellow site turned completely white with the caption ‘Goodbye Yellow’. Target Audience: Hungama Users.