We created a site where you find yourself behind the toilet mirror in a nightclub. A beautiful boy/girl tempts you into giving away your phone number, just before he/she leaves. Then a whole different type of character comes out of a toilet booth, notices your number on the mirror, and calls you on your cell phone. After the conversation, the user could create a similar experience for a friend. The criteria for success were the number of people who used the site and the number of people who sent it to others. This was strictly a brand building activity, no sales goals.