Cannes Lions
PUBLICIS CONSEIL, Paris / ORANGE / 2015
Overview
Entries
Credits
Description
At some point, everybody has asked themselves: "What's the point of this app?" There are countless examples. The app that claps for you, or that makes the sound of a whip or a bottle-opener: completely pointless apps have taken over our smartphones.
Orange has built on this funny observation to launch its campaign « Dumb Apps", coming up with crazy, absurd apps presented in an original, innovative series of 4 films that can be viewed online, on mobile and and TV.
The campaign is designed to promote Orange apps that really can be useful or fun for everyone.
Similar Campaigns
12 items