Cannes Lions

TELECOMMUNICATION

PUBLICIS CONSEIL, Paris / ORANGE / 2015

Film
MP3 Original Language
Film
Film
MP3 Original Language
MP3 Original Language
Film
Film
Film
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Overview

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OVERVIEW

Description

At some point, everybody has asked themselves: "What's the point of this app?" There are countless examples. The app that claps for you, or that makes the sound of a whip or a bottle-opener: completely pointless apps have taken over our smartphones.

Orange has built on this funny observation to launch its campaign « Dumb Apps", coming up with crazy, absurd apps presented in an original, innovative series of 4 films that can be viewed online, on mobile and and TV.

The campaign is designed to promote Orange apps that really can be useful or fun for everyone.

Similar Campaigns

12 items

1 Eurobest Award
Orange - Cultural Avatars

PUBLICIS CONSEIL, Paris

Orange - Cultural Avatars

2023, ORANGE

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