We used the event set up and its logistics operations as our studio and production team!Camera operators, jet skis pilots, sound technicians, and even the event speaker were briefed. Briefed for something they had never done before.We knew that launching the smartphone in this world event would reach a global audience. Through its in-house broadcast we would benefit from the natural hype around the event.

The results were overwhelming!More than 60,000 people were at the beach during the phone call. More than 6 million were watching it trough the live web broadcast. And through the event’s global coverage we reached a massive audience in the 4 corners of the world.We made headlines in various sites and the call was hot topic in the social networks.And the new smartphone became a new symbol for the surfing community in Portugal.