Creation of a mailing consisting of a letter with voucher including response card and flyer. This flyer had a special mechanism to attract the attention of the prospects in a playful way. To get more information about Orange and BlueTel, the prospect could fill out a response card. The letter also had an integrated voucher to animate the prospect to buy something or to visit a shop.

In spite of the difficult economic situation in Switzerland, Orange exceeded the results of the Christmas campaign in 2001. 85% of all sales during the Christmas period were done in combination with a Christmas promotion offer.