For the ROXY PRO's World Surfing Championships (July 11th-17th), Orange wanted to offer people the opportunity to mix both their real and digital lives.Orange connected beaches to Facebook so people could interact live with the social network via the terminals at their disposal.As the ROXY PRO's official partner, Orange sets up RFID wristband check-ins throughout the event to make digital technology a part of people's everyday life.Within 1 week:About 120 000 spin-off on facebook11 000 comments and likes The operation met great success:100% of participants checked-in and shared their location54% of them posted at least one photo on their Facebook wall 72% of participants subscribed to the contest