We reinvented the fun and entertaining side of SMS via a new service idea rather than a campaign idea. The new service is the SMS SINGING which was presented as a crazy invention of an ordinary wedding singer: SMS Bandi who sings out your SMS live on his website.

The subscription activation was twice as much as planned: 208%.Number of visitors of the campaign website: 220,000 which is almost three times higher than an average campaign achieved previously.The pageview of the site: 853,000.Pageview/visit: 3.93.The average time one user spent on the site is almost 4 minutes.The returning users ratio: 43%.SMS Bandi became popular within a month. His fans created fan sites, one of the main commercial TV and radio channel invited him as special guest.