The attitude of the brand T-home is transported during the first phase: home becomes a place of opportunity where people no longer need to accept any limitations when if they want to use their full potential for communication and entertainment there.The key visual is a door through which you can enter exciting worlds.During the second phase, the communication of attitude becomes the communication of the products. The new opportunities for communication and entertainment are linked to concrete products.

At the end of 2007, T-Home was the best-known full-service provider on the market.-900,000 new DSL customers in the first half of 2007-Increase in unprompted brand awareness: from 3% to 12% in one month- “Paint It Black” was Number 2 of iTunes download charts for weeks