We promoted the competition at the stadiums and brought ice hockey out of the stadiums, introducing the competition in all cities where Extraleague was being played.At each stadium there was a chance to win an unique ice hockey experience - a real league match spent on the bench with Extraleague hockey players.

The client was satisfied with the higher awareness of the sponsorship of Extraleague that we acheived whilst the consumers appreciated the whole competition and the fact that O2 offered them unusual competition.During the project we received 38.466 competition tips with information about the project broadcasting on all three main TV channels in the Czech Republic.The client has decided to continue the competition again in the next season.