The Dokdo Facebook Campaign, the first event in Korea, is a global promotion show, where any individuals around the world who are interested in promoting Dokdo can join through advertising the world’s largest SNS service Facebook.

To take part in it, you must first log on to the campaign site, select both advertising and country, and then settle the account. KT supports 50% of $1 for advertising costs and Dokdo advertising will be published on Facebook users of the country chosen.17,167 have participated here and the advertising was delivered to 50,204,000 of 135 countries.

The Facebook Dokdo Campaign continued for a total of 19 days.Step 1: Built a website for the campaign and add the SNS’s share function for viral marketing,Step 2: Users themselves chose the advertising on the campaign site and set targets (country, time for publishing, age, sex) and then settled half of the advertising cost of $1.Step 3: Advertising received from users that day was collectively executed the next day due to the principle that the execution of real-time advertising is not allowed,Step 5: The Facebook Dokdo Campaign was continued for 19 days,Step 6. After the campaign, some of the participants were chosen to visit Dokdo for 3 days and 2 nights as a group to a Wi-Fi experience.

34,911 have visited the website during the Dokdo Facebook Campaign. And 17,167, 49.2% of them, have participated in the Campaign, resulting in some 50m people (50,204,000) across 135 countries being exposed to the Facebook advertising.The Dokdo Olleh Wi-Fi experience group, closely allied with the campaign, was on the top pages of major social media on August 15th, Independence Day, and it achieved more than 60 times in RT on twitter, with over 200,000 times-exposures on that day, largely contributing to making Dokdo an talking-point on the social network as well. Through this, KT emphasized the image that it is a socially responsible company. Besides, with the execution of the first domestic SNS advertising campaign, KT improved its brand image as a top IT company in Korea.